Have you been thinking about starting a side hustle, but don't know where to start?
I was once in your shoes so I know how overwhelming it can feel sometimes.
Over the past two years, I've gathered a bunch of side hustle tips that I think everyone should know when starting out.
Here are my top 5 favorites!
1. Choose a business name that'll last.
Many of us don't think long-term when starting our first side hustle. Truth be told, I never imagined having eight side hustles! But plenty of people end up having multiple side hustles to replace their full-time income. So, it makes sense to choose a broad enough business name to group all your side hustles under. This simplifies your business (oh, and your taxes too 😉).
The best advice I've gotten is to name your business after yourself if it's not taken already. This way you can build a unique brand that adjusts well to any of your new side hustle ventures.
2. You only need to be a few steps ahead of your ideal client.
Don't get sucked into thinking that you need to be an expert on your side hustle to start. Everyone in the side hustle world is constantly learning the latest strategies to improve their businesses and share with their clients. You only need to be one or two steps ahead of your ideal client to provide them value. It's simple - figure out what people are constantly seeking knowledge about from you and start a side hustle with it! 🏃♀️💨
3. Invest, invest, INVEST!!
You know the saying "you can't pour from an empty cup?". The same applies to your side hustle business. The more you invest in coaches, learning opportunities, and other businesses, the more likely you are to see the benefits carry over to your own side hustle. Plus, in doing so, you'll find community and incredible networking opportunities that can take your side hustle to the next level. 🚀🚀🚀
4. Stick to 1-2 social media platforms
The reason why most side hustlers are on social media is because they host their side hustles online, meaning their ideal clients are most likely online, too. Social media can be a powerful tool to connect with your ideal client... but being on all of them will burn you out quick. My golden rule of thumb is to stick to two social media platforms - one where your ideal client is on and another just to have fun on. Balance your social media presence by splitting your time between the two. ⚖️
5. Engage with your ideal client
A wise coach of mine once said "Sale is a transfer of energy". You can't expect to sell your product or service without getting to know your potential customers first. It doesn't have to be 1:1, but going live on Facebook to introduce yourself or chatting with an interested client via DM can do wonders to improve your customer relationships. At the end of the day, customers will remember how you made them feel so make them feel special by putting in some effort to get to know them! 🗣️ 🤳 🤝