The Marketing Rule of 7

Jul 19, 2022

Have you ever heard of the “Marketing Rule of 7”?


In the 1930s, the movie industry researched a sample of moviegoers and discovered that customers needed to see or hear an ad for a movie AT LEAST 7 times before they decided to go see the movie at the theatre.  


The same rule applies to email marketing today, though experts argue that you may need to make contact with your potential customer MORE than 7 times on social media before they purchase your products and services.


Why does social media marketing require more effort to reach your ideal clients than email marketing? Think about it.


With email marketing, your content goes directly to your audience's inbox. You can't control whether they read it or not, but at least you have peace of mind knowing your message was delivered. General rule of thumb is to get in your audience's inbox weekly to stay on top of their minds


On the flip side, content you post on social media...

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3 Reasons to Involve Your Audience in the Course Creation Process

Jul 12, 2022

Anyone who knows me in the online business world knows that my absolute FAVORITE type of side hustle is course creation. There are so many reasons why… but I’ll save them for a future blog post  


The focus of today’s blog is to delve deeper into why it’s so important to involve your audience or “ideal clients” in the creation of your online side hustle. Since course creation is my forte, I’ll be using it as an example throughout. Feel free to substitute “online course” for whatever side hustle applies to you.


Before we dive in, let’s see what involving your audience can look like:

  • Hosting a brand logo contest 
  • Polling your audience on their favorite course platform
  • Surveying your audience’s course learning preferences


These examples are just scratching the surface, but you get the gist. Now that we know how to involve our audience when creating an online course, let’s explore...

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My Top 5 Side Hustle Tips

Jul 05, 2022

Have you been thinking about starting a side hustle, but don't know where to start?

I was once in your shoes so I know how overwhelming it can feel sometimes.

Over the past two years, I've gathered a bunch of side hustle tips that I think everyone should know when starting out.

Here are my top 5 favorites!


1. Choose a business name that'll last.

Many of us don't think long-term when starting our first side hustle. Truth be told, I never imagined having eight side hustles! But plenty of people end up having multiple side hustles to replace their full-time income. So, it makes sense to choose a broad enough business name to group all your side hustles under. This simplifies your business (oh, and your taxes too ).

The best advice I've gotten is to name your business after yourself if it's not taken already. This way you can build a unique brand that adjusts well to any of your new side hustle ventures.


2. You only need to be a few steps ahead of your ideal client.


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