Have you ever heard of the “Marketing Rule of 7”?
In the 1930s, the movie industry researched a sample of moviegoers and discovered that customers needed to see or hear an ad for a movie AT LEAST 7 times before they decided to go see the movie at the theatre.
The same rule applies to email marketing today, though experts argue that you may need to make contact with your potential customer MORE than 7 times on social media before they purchase your products and services.
Why does social media marketing require more effort to reach your ideal clients than email marketing? Think about it.
With email marketing, your content goes directly to your audience's inbox. You can't control whether they read it or not, but at least you have peace of mind knowing your message was delivered. General rule of thumb is to get in your audience's inbox weekly to stay on top of their minds
On the flip side, content you post on social media...