Have you ever heard of the “Marketing Rule of 7”?

In the 1930s, the movie industry researched a sample of moviegoers and discovered that customers needed to see or hear an ad for a movie AT LEAST 7 times before they decided to go see the movie at the theatre.  

The same rule applies to email marketing today, though experts argue that you may need to make contact with your potential customer MORE than 7 times on social media before they purchase your products and services.

Why does social media marketing require more effort to reach your ideal clients than email marketing? Think about it.

With email marketing, your content goes directly to your audience's inbox. You can't control whether they read it or not, but at least you have peace of mind knowing your message was delivered. General rule of thumb is to get in your audience's inbox weekly to stay on top of their minds

On the flip side, content you post on social media...

Anyone who knows me in the online business world knows that my absolute FAVORITE type of side hustle is course creation. There are so many reasons why… but I’ll save them for a future blog post  

The focus of today’s blog is to delve deeper into why it’s so important to involve your audience or “ideal clients” in the creation of your online side hustle. Since course creation is my forte, I’ll be using it as an example throughout. Feel free to substitute “online course” for whatever side hustle applies to you.

Before we dive in, let’s see what involving your audience can look like:

• Hosting a brand logo contest 
• Polling your audience on their favorite course platform
• Surveying your audience’s course learning preferences

These examples are just scratching the surface, but you get the gist. Now that we know how to involve our audience when creating an online course, let’s explore...

Well, unless you’ve been living under a rock, you’ve noticed telehealth became a big deal in 2020. Every healthcare organization, system, and clinic implemented some sort of “virtual care” option for those unable to obtain in-person healthcare services during the height of the covid-19 pandemic. Now, many of these telehealth rollouts checked the box as “minimally viable”, but they lacked some important and necessary pieces to make them sustainable for the long-term. 

In fact, when I was consulting for Georgia’s Department of Behavioral Health & Developmental Disabilities, one of my projects involved developing the operational and clinical guidelines for telehealth service delivery across the statewide integrated clinical support services (a Telehealth Roadmap of sorts).

That project, coupled with my consulting work in the private sector highlighted two great struggles that many organizations face when implementing...

If you are just starting out as a Telehealth OT provider, the question of which platform to use for sessions can be a hard decision. Do you need a platform with electronic medical records (EMR)? One that can handle billing? Scheduling options? Specific tech features? These are all things to consider when shopping around for a new platform.

When browsing through platforms, here are a few things to consider when choosing what’s best for your practice.

1. No matter what type of platform you are looking for, whether it be telehealth-only, EMR-only, or a combination of both, a top priority is HIPAA compliancy. Ensuring that the platform you select is HIPAA compliant is important for both your patient’s privacy and your own liability. When researching platforms, look for the companies Signed Business Associate Agreement (BAA), which indicates that they are HIPAA compliant.

2. Platform tends to have tiered pricing, which typically follow a free, basic, and...